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By Lawrence White

When you are starting your business, there are a lot of things you have to consider about your company image. Finding the right logo and signage is just the beginning of the process, once you have decided on the product or service to offer and the target market that you want to advertise to.

There are many things that go into forming the professional and trustworthy image that you want to portray. Sometimes it can be hard to find expert help in this area. When you are considering the best office stationery for your business, the same thing is true. You need to consider that it will be the first impression that many people will get of your business. Once you have determined the company name and business logo, the next thing to consider is the colourand images of your business cards and the writing paper and envelopes you will be using for correspondence between your company and your potential and existing customers, investors and suppliers.

1. The first tip is to get the best quality of paper and card stock you can afford. It is alright to print your own business cards or stationery, as long as it doesn”t send the wrong image of being cheap or a ”flighty” operation. Because there are so many scam artists in the business world today, having quality printed matter is essential to sending a professional and trustworthy image.

2. The second tip is to consider the colours and textures you use for your printed stock. You can use textures such as parchment, linen and watermark papers to add a touch of class and elegance. Picking pastel colours over plain white paper is more eye-catching, but you need to refrain from bright and neon coloured papers because this can have the opposite effect of looking cheap and printed to appear as a casual flyer, instead. These are perfectly fine for that purpose, however and many businesses will use brightly coloured or neon coloured papers to announce ”Grand Openings” or ”Closing-Down sales”.

3. The third thing to consider is whether you will print your own office stationery or business cards. Some people prefer to leave this to a professional printer, but you can do it quite affordably, if you have a good colour laser printer and the paper that is made specifically for it. If you don”t, you are liable to end up with stationery and business cards that smudge because the ink won”t adhere correctly. Sometimes, this is a matter of an ink-jet printer versus a laser cartridge printer or it can be a matter of using the wrong kind of papers and card stock.

4. The final thing to consider is the type of software you use for graphics and typesetting the logos, printing and photos you plan to use for your printed matter. Some of the software that isn”t made for this purpose doesn”t offer the professional look and the number of options that publishing software packages can offer. It is possible to set-up your own artwork and print your own business collateral, if you have the publishing software that offers a wide range of options to make it have a professionally produced look and offers high quality images or graphics.

As you can see, there are a few things to consider when you are starting your own business and one of the most important things is to give careful consider to your business cards and office stationery.

About The Author

For further information and a wide range of quality office stationery visit http://www.aosonline.co.uk/